ACHIEVA: GOOD to Know
All the services of a bank, without being a bank. That's #GOODtoKnow
Achieva Credit Union provides GOOD banking experiences to people from all walks of life. Unlike a bank, they are not-for-profit and are owned and operated by the members they serve, while offering all the same services as a traditional bank.
Many people are unsure of what a credit union is—much less if they are actually eligible to be a part of one. For Achieva Credit Union, we aimed to educate just how different the services provided are from traditional banks. Turns out, they’re pretty similar.
HOW WE HELPED
In addition to the campaign spots, ACHIEVA wanted in-branch marketing materials to reflect their commercials. Our team designed posters using still photography captured at each shoot, and created a series of posters that advertised their services.