Company Man Studios
  • Social Media Marketing: “I’m too old for this…”

    Why bother boomers with social media marketing?
    Recently, I was in a meeting where a prospective client said that social media marketing wasn’t relevant to their business. Their reasoning was valid. This particular client’s target audience was baby boomers—the generation who spent two-thirds of their lives without the internet. This generation is perceived to be barely […]

  • Company Man Studios & Buddy Brew Coffee

    It’s no secret that the Company Man crew has an ongoing love affair with Buddy Brew Coffee. Every day at around 3 p.m. you can see us walking in a line like little ducks over to Buddy Brew to get our afternoon dosage of caffeine. Cortados, espresso, black tea (and more) are poured over and […]
  • The Rise of the Production Agency

    A few years ago, advertising agencies began adding production capabilities. This was in response to clients, particularly retail clients, seeking to cut their production costs, and as a way for agencies to land new retail business. Production “quality” was less of an issue than cost. Churn and burn. Meanwhile, an equal and opposite phenomenon was […]

  • Millennial Marketing: the mystery.

    A beginner’s course. It’s a hot-button subject that nearly every client hastily approaching advertising seems to want to address. What’s the trick to millennial marketing? How do we catch that elusive fox? In the digital age, it seems like the whims of the generation change from day to day—if not more often. Pinpointing what appeals […]
  • From the Intern’s Desk

    My name is Brooke Bandoni, and I am an 18-year-old high school student that will be graduating from Tampa Preparatory School at the end of May, and attending the University of Central Florida in the Fall. For the past three weeks, I’ve gotten the opportunity to intern at Company Man Studios in Downtown Tampa. I […]

  • How to be a Better Interviewee

    At Company Man Studios, we produce a lot of interviews. Whether it’s for a corporate brand video, a testimonial for a service or product, or just someone addressing a large group of people, we end up listening to—and editing—a wide variety of messages. The number one response we get from interviewees is “I hate the […]
  • Customer Service: a “Competitive Advantage?”

    Is making customer service a “Competitive Advantage” really the reason to value it?
    Isn’t it kind of like claiming your humility, humbly? A business’ “success” is valued in terms of ROI, cost effectiveness, or bottom line. But, how do you prove that customer service plays a role in that success? How do you know the people […]