Don’t be a burnout. (Social media is your frenemy.)

I love being casually informed in a wide range of useless topics: the sociology behind the filthy rich, the baby names of celebrities whose shows I don’t watch, and what exotic new place is going to be “the next Tulum.” To stay informed, I subscribe to a bunch of internet newsletters—Rolling Stone, Digg, PopSugar, Need 2 Know, Fast Company, the Skimm—and I love them all. I know most people only sign up for these to get submitted for a giveaway or because their information was annoyingly sold to some internet marketing company. But I’m just not one of those people. I’m particularly fascinated with e-newsletters that tout self-help lists of “how to be blah blah blah.” In a constant pursuit of bettering myself, I read these lists religiously (even if they don’t apply to me, specifically).

It was because of my addiction to e-newsletters that I stumbled upon one such list: “How to Prevent Work Burnout.” The article talks about the self-imposed pressure on millennials to constantly be on the move, to be informed, and to compare ourselves to our peers—and this causes us to “burnout” early. To be clear, when I say “burnout,” I mean that we get SO overwhelmed by the plethora of social media content, and the pressure of life in general, that we lose sight of what really matters, and then just give up altogether.

Illustrative composite by Terry Lynn Campbell

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The Rise of the Production Agency

A few years ago, advertising agencies began adding production capabilities. This was in response to clients, particularly retail clients, seeking to cut their production costs, and as a way for agencies to land new retail business. Production “quality” was less of an issue than cost. Churn and burn. Meanwhile, an equal and opposite phenomenon was happening. It began in answer to the number of clients approaching production companies looking for someone to “help us shoot a commercial” when they had no script and no concept beyond a call to action. Typically, the production company would hire a freelance copywriter to provide one.

Production Company or Agency?

So in 2012, when Rob Tiisler started Company Man Studios, it was as a full-fledged production company. It was ready and able to work with advertising agencies in the production of TV commercials and videos for agency clients, but with account management and creative services available to work on projects with those clients that didn’t have an agency of record. A “production agency,” we’ll call it. I’d say the rest is history but, given the immediate and continued success of Company Man Studios, the reality is, the rest is the future.

behind the scenes of a video production shoot

Behind the scenes for a Saint Leo University TV spot, shot in Memphis earlier this year. Company Man Studios is primarily the school’s production company but provides creative as well.

Of course, clients aren’t just looking for TV production help. They need websites, social media campaigns, videos, animation, interactive, packaging, print, radio, point of sale, trade show elements, outdoor and whatever other ways they can reach their audience. As Rob says, “production means ‘whatever it takes.’” In fact, Company Man’s first project was to create interactive exhibits for MOSI’s Mission: Moonbase exhibition.

And while many clients came in the door needing one-off projects, many have become long-term clients. We do ongoing projects for Achieva Credit Union, Saint Leo University, Tribridge, and the world’s best neighbor, Buddy Brew Coffee. It would be easy to say that Company Man was ahead of its time. But, for clients looking for effective creative and high-quality production, it came along just in time.

Contact us at Company Man Studios.