Blogging is an easy way to showcase your content creating ability
The Company Man Studio crew is about to get down and dirty in some serious SEO. We want our search engine rankings to accurately reflect the great video production and design work we do and, I know it SEEMS unlikely, but blogging is one of the easiest ways to improve an SEO score. Not only does blogging give your webpage fresh content that you otherwise might not be uploading (which search engines love), but it’s a great way to throw in some crawl-able keywords.
Now, we could do what some companies do and farm out the labor to people unfamiliar to our industry, or steal the content from somewhere else. BUT, since we’re better than that—and because we actually care—we’ve decided to go straight to the experts and get some real, thoughtful content. Company Man Studios is made up of a super talented team. Our Sr. Editor has over 15 years of experience in video editing. Our Animation Director has worked on multiple shows and is highly skilled in motion graphics and composition. We’re lucky to work with skilled people who are knowledgable in their craft—so, who better to ask?
What does this mean? It means we’ve tasked everyone at our studio to contribute blog posts. And, we don’t just assign each person a blog topic solely for the purpose of improving our SEO. Everyone is invited to write something they actually care about and are interested in (granted it’s work-related).
Blog writing is confusing (unless you’re a millennial who’s used to writing about themselves).
So, I put together some tips for our team to consider when blogging, and we decided to share them here too.
– The best blog contributions are between 300-600 words. Don’t freak out—it’s not as long as you might think.
– Decide on your “focus keyword” and try to use it frequently. This word or phrase should relate to your topic, as well as represent your brand. Keywords are really what do the “heavy lifting” of SEO. Search engines crawl websites that mention these terms and rank them based off relevance. For example, when writing a blog post about branding, you want to define your keyword as “brand,” because this variation of the word will appear more often. Then, you can use it in a variety of combinations, like “brand guideline” or “defining your brand.”
– Write in sentences of 20 words. No one likes a run-on sentence.
– Keep paragraphs short. 3-5 sentences is great.
– Use transition words. For example, phrases like “First, we wrote about video production,” and “Then, we switched over to discussing animation.” For more examples, check this out.
– Make your post “easy to read.” Approach blogging as if you were writing for an 11-year-old.
– If you can, it’s always nice to include an applicable hyperlink. This can be something like a link to a project’s page, or a vimeo link. You get extra points if that link just so happens to include your “focus keyword.”
If you haven’t already, be sure to download the Yoast SEO plugin. This is going to be your best friend when it comes to improving your SEO. It’s an extremely useful tool that integrates seamlessly with wordpress sites and will literally highlight the areas that you can improve on.
Remember, when it comes to blogging, content is KING.
Your post might be full of SEO green lights and your industry’s favorite keywords, but it’s pointless to create a blog no one wants to read—even counterproductive. No client is going to trust you with their business if they get to your site and realize it’s full of gibberish. Write about what you know, and let Google handle the rest.