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Digital Marketing Trends on the Rise in 2020

Digital Marketing Trends on the Rise in 2020

The year 2020 is almost a quarter of a way through, and we’ve seen some great and bad examples of advertising (most notably in the Super Bowl). Nothing, however, was earth-shattering in terms of how we consumed the ads — they were all through our TV or devices on our streaming service of choice.

Don’t let that fool you. 

The digital landscape has been set up to shake things up this year. Here’s what to look out for in 2020.

 

Marketing Everywhere

Your favorite brands are everywhere. On your TV, on your music streaming service, on the billboard you pass on your commute, on your phone, in your … TikTok?  Yep. There’s a good chance you’ve already been advertised to while scrolling through your Instagram, Twitter or Facebook, but now brands have dug in deeper. We’re seeing new trends in digital marketing.

Just as we’re adapting to new media, so are brands.

TikTok is So Simple that it Actually Works

To say that TikTok caught on quickly is an understatement. By 2019, it was declared the seventh most downloaded app of the decade — not bad for an app that launched in late 2016.

One of the most popular brands on TikTok is ESPN. This video of Los Angeles Clippers forward Kawhi Leornard’s famous laugh mixed with Billie Eilish’s “Bad Guy” is simple, hilarious and effective.

To say that TikTok caught on quickly is an understatement. By 2019, it was declared the seventh most downloaded app of the decade — not bad for an app that launched in late 2016.

One of the most popular brands on TikTok is ESPN. This video of Los Angeles Clippers forward Kawhi Leornard’s famous laugh mixed with Billie Eilish’s “Bad Guy” is simple, hilarious and effective.

Snapchat and Instagram Make for the Perfect Advertising Storm

Snapchat has become a go-to platform where advertisers flock to. In the third quarter of 2019, Snapchat had 210 million users. That number has been on the rise, and brands have caught on. Snapchat has versatility with its stories, individual snaps, discover page, map and filters. Brands can make their own branded filters, advertise directly to geofilters and make branded content for stories on the discover page. It’s a perfect mini-ecosystem for advertising. Instagram has also caught on to the disappearing posts hype train and brands have taken notice. While Instagram doesn’t offer as many features as Snapchat in terms of sharing stories and using filters, Instagram Stories have compatibility with Instagram itself, which means ads can be run seamlessly on Stories.  Instagram has the added benefit of Instagram TV. Each episode is essentially a longer, more episodic version of an Instagram Story. Ads or branded content on Instagram TV means more long-form media for brands.
Via Giphy

Augmented Reality Takes Advertising to a Whole New Level

Story-based platforms lend themselves to really impressive tech — augmented reality. Augmented reality made a splash with the popular app Pokémon Go, which combined location-based geotagging and AR. Brands have taken that concept and made their own AR-based ads. 

Yep, it’s as cool as it sounds.

Via Giphy

Voice Search — for the Future

voice search listening

 

You may have heard the theories on how your smart devices are listening to what you say. You’ll occasionally get ads related to things you look up with voice search, but you’ll find that brands aren’t open to splashing the cash on ads just yet. It’s not that they don’t have the technology or the budget — it’s all there.

The problem is our culture — not many people are open to sponsored content coming from their Google Home or Alexa just yet.

In conclusion

If the attitude toward voice search changes, then advertisers will take the jump. While it’s not an impossible task, changing the attitude while just takes some time.

Regardless, pieces are being moved behind the scenes. Brands are coming up with ways to sell and expose things without you even realizing it. 

That just shows how flexible the ad world is.

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