Social Media Marketing: “I’m too old for this…”

Why bother boomers with social media marketing?

Recently, I was in a meeting where a prospective client said that social media marketing wasn’t relevant to their business. Their reasoning was valid. This particular client’s target audience was baby boomers—the generation who spent two-thirds of their lives without the internet. This generation is perceived to be barely affected by social media. After all, they’re not really on it all the time like “kids these days,” right? So what’s the point of social media marketing for a business who is never going to see these ads?

Lily Tomlin with iPhone

“Social media marketing doesn’t apply to my audience.”

To start with, this perception is completely misguided. Saying that baby boomers aren’t on social media just isn’t true. In fact, a Colorado University study shows baby boomers spend 27 hours online per week. This statistic is two hours more than users 16 – 34. (Maybe retirees are filling their job-less hours with internet surfing?)

It might come to no surprise to anyone with a mom that the prime social platform for baby boomers is Facebook. And, with the purchase of Instagram by Facebook a few years ago, we will likely see the generation move on to other platforms in time. The truth is, it’s really hard to tell where social media will be in five years. But it’s unlikely that the baby boomers will be completely off it.

Building your brand for the future

However, boomers aren’t the real topic here. It’s individual brands. Even if you feel your company doesn’t need to be targeting one generation, you shouldn’t completely disregard the next. While boomers and Gen-Xers hold most of the cash now, it won’t stay that way for long. Those annoying Millennials are eventually going to step up to the plate. We’re more widely educated and Internet-savvy. What’s more—millennials like social media.

Building your brand an online presence—including social media—is so important. Internet users are more likely to have trust in a brand that they can connect with on social media. Facebook, Instagram, and Twitter are avenues to make your brand more relatable. If a user sees that you respond to reviews on your Facebook, they’re more likely to buy. A social profile is like putting a face to a name (get it?).

Through social media marketing, you’re paving the way for future success. When Millennials and the generation after (Gen Z??) do come into full fruition, having a good online presence will prepare you to receive them. If millennials feel foreign to you, consider social media as knowing how to speak their language. In a lot of ways, you are. Don’t take the risk of not having the groundwork laid down now. If you start building and gaining Facebook “likes” now, you’ll avoid seeming awkward in 5 years with only 52 followers.

If you’re still not convinced about social media marketing, consider the following. Even if you’re not directly driving sales through social media marketing, it’s still a useful tool for SEO. Users that interact with your social media are more likely to have visited your website, or visit your site in the near future. Anytime you can drive traffic to your site will help with your search rankings. So, if you are trying to appeal to Baby Boomers, remember that they love to Google things. And, they’re probably going to click on the first thing they see. And, that could be you.

From the Intern’s Desk

My name is Brooke Bandoni, and I am an 18-year-old high school student that will be graduating from Tampa Preparatory School at the end of May, and attending the University of Central Florida in the Fall. For the past three weeks, I’ve gotten the opportunity to intern at Company Man Studios in Downtown Tampa. I knew I wanted to go into the field of graphic design, editing, and video production in an advertising context, but I wasn’t sure exactly what aspect I liked the most. I am a business minded person and very interested in advertising and marketing, but I also really enjoy the creative aspect of graphic design and photography. Company Man Studios is the best of both worlds.

I have my own internet business, a YouTube channel, that I work on in my spare time. Brands will contact me to feature products or services on my channel. When I met Rob and Jon at the beginning of my internship, they were excited to discuss my channel. At the time, a company called WoolFresh had sent me a pair of socks they wanted me to review on my channel. Rob and Jon decided to give me some tools and insight into making sponsored product videos for my channel, and help me create a very nice video for WoolFresh.

Behind the scenes

On my first week, Jon, a producer at CMS, explained the process in which Company Man does video shoots for the companies they work with. He showed me a storyboard for a shoot I would participate in, and talked to me about shooting schedules, the roles of people on set, and how they feature products in an alluring way. That Thursday, I participated in a 10-hour video shoot for Alessi. By watching the entire process, I learned a lot about video production, food styling, and photography. It was an amazing experience to help with the setup, shooting, and tear down. The clients were at the shoot with us and giving input to the shots to make sure they’re pleased with them.

Behind the scenes at Alessi

photo equipment

Some of the equipment lined up

When it comes to sponsored products on YouTube, the client is rarely involved with the shooting process. Most of the time, companies understand that online content creators have certain style and audience, and most companies allow the creator to have a lot of creative freedom with their work. Being able to see how Company Man Studios did their video shoot gave me great insight into the professional world of video production.

After the shoot, I sat down at my desk and created a storyboard and shooting schedule for my WoolFresh sock video. I planned on filming myself doing different activities throughout the week and documented how the socks benefited my day. Each morning, someone at CMS checked in on my progress on my video and helped me along if I was stuck on any aspect of my filming, editing, and tweaking.

Throughout the week, I shadowed with a few CMS employees who helped me with my project. I got the opportunity to work with Edna Pabon, the senior editor at Company Man, who showed me some tips and tricks. I usually use Final Cut Pro X to edit my videos, but Edna showed me the ropes of Premiere and After Effects, as Adobe’s editing software is primarily used in the editing industry. Edna also taught me the proper way to organize footage, elements and project versions, just in case I need to make revisions or a client. I learned a lot from Edna, and it interested me in a possible career in editing.

I have been working on re-branding my content on my YouTube channel and creating a more consistent presence on social media. Jazz Fernandez, a graphic and motion designer, helped me create some new branding for my YouTube channel and showed me how she uses Photoshop and Illustrator to create transparent logos and dissect PNG files to extract vector images. She was able to create a beautiful custom logo for my channel, as well as some banner art for my social media websites.

By the end of my three weeks, I had produced a great sponsored video for WoolFresh. They brand was very pleased by my work and how the video came out. I ascribe my success to all the input and help I received from everyone at Company Man.

My experience with Company Man has been eye opening and an incredibly invaluable experience. I hoped that by spending some time at Company Man that I would have a more specific idea of what I wanted to pursue as a major and career, but instead, CMS has opened me up to even more ideas about the field and possible future career paths. I wish I could spend more time at CMS, but unfortunately my time with these amazing people is coming to an end. Over the time we spent together, I believe I’ve made some friends here, and I will definitely miss everyone when I leave.

Thank you, Amber, Jazz, Jon, Chris, Nathan, Kevin, Terry, Edna and Rob for this amazing experience!

– Brooke Bandoni, Tampa Prep

Amber’s First Blog: Starting at CMS

LEARNING THE IN’S AND OUT’S

I walked into the doors of Company Man Studios not knowing what to expect. Starting a new job is both exciting and nerve racking. I have been here a few months now and I already feel like I have become fully integrated into this amazing company. The charm the office has is unlike others. And, without a doubt, Rob (Founder and Executive Creative Director) knows how to make you feel welcomed and part of the team of extremely creative people producing amazing things.

Sitting down with our senior editor Edna is always a delightful experience. I was able to sit in on a few edits including one for Achieva Credit Union. It was a great opportunity for me to see the process of the footage Jon (Director/Producer) shot turned into an edit from start to finish in post-production. As well as the client interaction that happens throughout the process. The turnout was amazing leaving both the client and our team proud of the work produced. 

As I traveled around our office I made my way over to our two exceptionally talented animators. Kevin (Animation Director) and Jazz (Designer / Animator) know how to flow from a storyboard to the screen with ease. Producing fun and informational characters to help our clients like Tribridge easily get their message out about their company. Next up was a trip to the CXIS office, which gave me new insight on the continued abilities that Company Man Studios has. Making plans to transform the office space with Nathan (Senior Art Director) and Terry (Art Director) into a client friendly and welcoming environment. Putting plans into motion for future print and design changes to give their office the look they need. 

In a short amount of time, I’ve been able to be a part of numerous shoots, listen in on voiceovers, watch animations come to life, read finished scripts, view websites go through revisions and sit in on post-production edits. The capabilities of this company surpass what I thought when I walked in on my first day. Everything from production, print design, web, info animation, billboards and the list continues. Understanding what everyone does allows me to be able to seek out the correct potential clients – and the fact that Buddy Brew is next door doesn’t hurt either! 

WE ARE ALL IN THIS TOGETHER 

Pancake Day at Company Man Studios

Pancake Day at Company Man Studios

Teamwork screams importance at Company Man—and not just with each other. It’s important that we have a collaborative approach with the clients, as well. We love to be able to sit down and talk in person with our clients about the content they would like to create. Whether it is working on the next promotional campaign for Achieva or scouting locations for Saint Leo’s commercials, everyone is available and ready to go. The environment that Company Man Studios has created is unlike the rest. I could see this from the moment I walked in and continue to notice it more and more every day that I work here. If you don’t believe me check out our 2016 recap video. Not only does it capture our awesome company culture but you get to have an inside look at the behind the scenes of projects produced throughout the year. Looking forward to an even greater 2017!

2016 CMS Recap from Company Man Studios on Vimeo.

Browser Extensions for Designers: Plug it in!

Useful Safari and Chrome browser extensions

Although web design isn’t our primary focus at Company Man Studios, a lot of the work we do involves the interwebs. On a day-to-day basis, we’re using the world wide web for design inspiration, tutorials, and to download movies illegally compelling imagery. There are countless sources of information online. If you’re not using the internet in some capacity to work more efficiently, you’re doing it wrong. That being said, there are also a ton of shortcuts and tricks to just using the internet. I’m talking about browser extensions.

(Stick with me. I promise this is going to be exciting stuff.)

For those that don’t know, browser extensions are tools that interact with the HTML on a page to help the viewer in some way. Extensions come in a wide range of uses, but the primary goal is to get the most out your time online. I have my favorites and, when I’m on a new device, the first thing I do is install them. So, I decided to compile a short list of extensions and plugins that I think are helpful for designers.

1. Measure it!

I’ve found this plugin to be useful, since so many social media sites are constantly changing their image requirements. With simple click, you can drag around an object and get the measurements of an image. This is way easier than googling the dimensions. Get it for Chrome here. 

2. Fontface Ninja

My FAVORITE plugin. (I can’t believe I’m even sharing it here because it’s so good I don’t want anyone else to use it.) See a font online that you love but can’t identify? Click it and hover over the text and Fontface Ninja tells you what it is. It even tells you where you can download the font. This is one of those extensions that makes me question: WHAT did people do before the internet?

3. Turn Off the Lights

This is a vanity app. However, if you’re particular about how things look—or, if you get distracted easily—give this one a download. It darkens your screen around a video player when you’re watching something. Try it out while you watch one of our awesome videos.

Everyone has a browser preference. A lot of designers prefer Chrome, because it’s customizable. But while a lot of people like to hate on Safari, it’s the browser I’ve always used and I’ve really gotten to know how to make it work best for the work that I do. And that’s really what this is all about: finding the method that makes you work smarter, not harder.

Dominate SEO with blogging tips

Blogging is an easy way to showcase your content creating ability

The Company Man Studio crew is about to get down and dirty in some serious SEO. We want our search engine rankings to accurately reflect the great video production and design work we do and, I know it SEEMS unlikely, but blogging is one of the easiest ways to improve an SEO score. Not only does blogging give your webpage fresh content that you otherwise might not be uploading (which search engines love), but it’s a great way to throw in some crawl-able keywords.

Now, we could do what some companies do and farm out the labor to people unfamiliar to our industry, or steal the content from somewhere else. BUT, since we’re better than that—and because we actually care—we’ve decided to go straight to the experts and get some real, thoughtful content. Company Man Studios is made up of a super talented team. Our Sr. Editor has over 15 years of experience in video editing. Our Animation Director has worked on multiple shows and is highly skilled in motion graphics and composition. We’re lucky to work with skilled people who are knowledgable in their craft—so, who better to ask?

What does this mean? It means we’ve tasked everyone at our studio to contribute blog posts. And, we don’t just assign each person a blog topic solely for the purpose of improving our SEO. Everyone is invited to write something they actually care about and are interested in (granted it’s work-related). Read more

Contact us at Company Man Studios.