Achieva Credit Union

Banking for Good

Unlike a bank, Achieva is a not-for-profit credit union owned by members, with over 20 branches along Florida’s Gulf Coast. They believe in doing what’s best for members and their community. The challenge for Company Man was communicating all that—in an authentic way—to millennials.

“Should vs Good"

Since millennials are so skeptical of traditional banks, we used TV commercials, OTT, special holiday promotions, social videos, and animated explainer videos to show how everyone is welcome as a member, and how Achieva’s core values align with their own.