Many people don’t know the flexible purchasing options that a credit union like Achieva offers, including a very useful cash back MasterCard. Achieva was looking to let people know in an exciting way that stood out from bland bank ads.
This broadcast campaign brought high production values to the credit union game, along with the musical energy of Habibi’s “I Got The Moves” long before it became a pop hit. Colorful, engaging photography extended the campaign to in-store posters.
How we helped
In addition to the campaign spots, ACHIEVA wanted in-branch marketing materials to reflect their commercials. Our team designed posters using still photography captured at each shoot, and created a series of posters that advertised their services.