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Alessi Foods

A national player in pasta, sauces, olive oils, and so much more, Alessi Foods wanted to grow its base of elusive millennial customers. Working with ad agency Schifino Lee, we were hungry to take on the challenge.

Throughout a 3-year collaboration, we produced some amazingly gorgeous brand videos highlighting how Alessi is an authentic part of modern life, along with the “Alessi Way” campaign of product spotlights. All ran as digital ads, social, and OTT. And let’s just say, millennials ate it up.

alessi plate of pasta with iphone on table
plate of pasta with sauce letting off steam

How we helped

  • pre-production
  • production coordinating
  • cinematography
  • editorial
  • color grading
  • motion design
  • pre-roll media

Alessi Way videos

Play Video
Alessi eggplant dish
Sprinkling red pepper flakes over pasta dish
Play Video
Play Video
Alessi balsamic reduction bottle
CMS team Rob doing food styling
view from RED camera external display monitor
CMS team behind the scenes looking at camera display
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