If your budget allows, the first step in your marketing efforts should be conducting research on potential customers. Understanding what motivates them, their interests, their media choices, and more can have a huge impact on the effectiveness of your marketing. Fortunately, there are more types of testing, and more affordable options, than ever before. Company Man can not only advise on the best choice for user research and customer mapping, but also effectively utilize the results to guide your brand’s content development, copywriting, and other campaign elements.

Whether you’re an established business or a recent startup, how your brand is positioned in the minds of consumers makes all the difference in the success of your marketing efforts. Branding for your business creates a unique identity that your customers, as well as prospects, will associate with your products, services, employees, and culture. 

Company Man’s designers and writers can work with your team to develop brand elements like a logo, color palette, fonts, tagline, key messaging, and brand video that position your business distinctively in the marketplace. Helping attract new business, while also building renewed loyalty with current customers.

With over half a billion daily users worldwide, social media is unquestionably a vital part of most people’s daily routine. Platforms like Facebook, Instagram, Twitter, Snapchat, and LinkedIn give businesses more opportunities than ever to reach a highly targeted audience with their messaging and offers.

While the opportunities on each platform can seem overwhelming, Company Man’s social media team understands how each plays into the conversion funnel, and how your brand can best utilize each with the right mix of organic content and paid advertising.

When “Google it” is so ubiquitous that it’s now an action verb for researching something, you know it’s vital that Google is part of your business’ marketing mix. But making the most of its platforms requires a multi-faceted approach.

SEO (Search Engine Optimization) involves making your website as “search engine friendly” as possible, while also keeping the user experience in mind. There are over 200 individual factors that go into a website’s ranking on Google. Our SEO team is well-versed in identifying strengths and weaknesses of a site before creating a SEO strategy designed to earn your brand more “real estate” on organic search results and, in turn, more traffic to your website.

SEM (commonly referred to as pay-per-click) gives businesses the ability to skip the time-consuming work that SEO requires, and place their website/content into an auction to appear at the top of search engine results. Company Man Studios specializes in performance-based PPC, which makes the most of a campaign’s budget while optimizing the campaign to deliver the most conversions possible.

Regardless of the size of your website, mapping out each page and what information it contains ensures that messaging and content remain unique and beneficial at all levels of the site. This is a vital step that most businesses completely overlook. In any digital marketing campaign that Company Man Studios undertakes, information architecture is a major line item.

From blog content, to videos, to landing pages and product pages, we determine the most user-friendly format and order to eliminate the risk of any issues arising with “lost traffic” once a campaign begins. Proper planning leads to proper execution, so information architecture is considered the key cog in our digital marketing machine.

This is where the magic happens. Research, positioning, key messaging, and other input are all considered in the development of a strategically-based big idea that acts as the foundation for any advertising tactics or campaigns. The right strategic concept has the flexibility and versatility to translate to digital ads, videos, social media executions, traditional media, and more. It’s the true golden nugget our team is always digging for.