The Super Bowl is done. The Chiefs are champions, and Andy Reid got his elusive Trophy. While there were certainly winners and losers on the field, there were also some winners and losers when players weren’t on the field.
I’m talking about the ads. Here are some of the best and worst ads shown during the Super Bowl.
Was he announcing his retirement? Was he staying in New England? It wasn’t clear until a follow-up ad shown during the game answered all the questions. It was a Hulu ad the whole time. They also snuck in Brady’s announcement that he was staying with the Patriots. That’s how you subvert expectations.
Bringing together Bostonians John Krasinski, Chris Evans and Rachel Dratch was bound to conjure up a laugh. But giving them exaggerated Boston accents and having them show off “pahking a cah” is pure gold. It includes a nice cameo of Boston Red Sox legend David Ortiz, which made the whole thing even more fun. Plus it shows off the Hyundai Sonata’s new Smart Park feature. Wicked smaht!
Okay, Google. Thanks for making me cry during a football game. This touching ad was the story of an elderly man asking Google Assistant to remember his late wife Loretta. The ad showed old photos of the couple together while the man remembered his favorite things about his wife. Google then displayed everything the man asked it to remember about Loretta. What makes it even more touching is the man is the grandfather of a Google employee.
Who could forget how the game opened with 13-year-old viral Instagram athlete Maxwell “Bunchie” Young taking it to the house. The NFL ran the risk of going long with its Super Bowl introduction video at just under three minutes, but what we got was a perfect way to celebrate the 100th NFL season. The ad features cameos from football greats — both past and present — as they help Bunchie, well, take it to the house. Bunchie trades his football for the game ball with 97-year-old Virginia McCaskey, the owner of the Chicago Bears. He then ran out onto the field, in real-time, to deliver the game ball to the ref.
He was already given a verbal offer to Illinois by head coach Lovie Smith, which doesn’t mean anything official, but it’s pretty cool.
Oh, we had such high hopes for this one. After hearing Planters mascot Mr. Peanut had met an untimely death the week before, a funeral was planned a week before the Super Bowl. But the tragic death of NBA great Kobe Bryant, his daughter Gigi and eight others in a helicopter crash had the brand put its planned funeral on hold. With that in mind, Planters was already not looked at favorably. When its funeral ad did show during the Super Bowl, it was a flop. Even cameos of Mr. Clean and the Kool-Aid Man couldn’t save the ad. What’s even more bizarre is the Kool-Aid Man’s tears brought back Mr. Peanut as Baby Nut. We can’t make this up. And we can’t believe that’s what Planters went with.
Putting together John Cena and Jimmy Fallon seemed like a good idea on paper. Then it was one of those ideas that should’ve stayed in the drafts. It was just Cena and Fallon doing activities like working out, running, playing volleyball and more, but it didn’t make much sense. A bunch of celebrity cameos just didn’t seem necessary. In the end, it was forgettable.
Charlie Day, whom you may recognize from the FX show It’s Always Sunny in Philadelphia, had a stain on his shirt for the entire Super Bowl. It was a cool concept, with it being resolved in the end (until old Charlie got an ice cream stain on his sweater). He was a recurring character in multiple spots, including a Bud Light commercial and a teaser for Wonder Woman. It was fun seeing him multiple times, but you had to think, “why is he still here?” The connections were weak and some people were left wondering what the ad was even for. Sorry, I can’t relate to having to suffer through a smear of buffalo sauce on my shirt forever.