August 1, 2017 Kris Spelce

Storytelling with animations in social media.

Whether you’re an owner of a small dog grooming company, mom n’ pop restaurant or a high-end business CEO, telling your story helps people relate to you on a more personal level. A strong brand message can influence people to want to use your product or service. In the past, if you wanted to reach customers your options were pricey tv campaigns, magazine or newspaper ads, or billboards. Today, with people spending more time online, it’s much more efficient to advertise and reach potential customers using animations on social media platforms. 

Animation was once reserved for juvenile audiences—used for children’s books and lighthearted stories. However, today animation appeals to people of all ages and backgrounds. This is because animation is a compelling way to tell a story. With all the modern, advanced tools, it’s easier for animations to tackle real-world conflicts and explain complicated issues. Brand recognition is a great reason to use animations in social media. Keeping your colors, typography and other elements consistent will help ensure your audience remembers your business. 

“Achieva Piggy Bank” from Company Man Studios on Vimeo.

With advertising and marketing reverting to social media outlets, animation helps catch audiences’ attention quickly and keep them engaged with compelling videos. 

One of the great resources Company Man has is a small team of animators than can help personalize your story. Our artists come from a diverse background to help get your message across in a fun and engaging way. 

A few tips to help tell your story are:

1) Show your audience, don’t tell them.

While most animations involve a voice-over script, not every frame needs to be “see-and-say.” Use iconography to illustrate what you’re trying to say. Illustrations are more universally understood. Plus, since many social media platforms don’t automatically play sound, using animations to tell a story will relate your message to a wider audience.

2) Have a beginning, middle and an end.

People are used to receiving messaging that has a concise beginning, middle, and end. Make sure your message is clear from the start, elaborate it, and wrap it up. Most animations seen on social media and website will clock in around 30 seconds. If you use more time than this for your animation, you might lose interest.

3) Focus on one message – Your story needs to be clear, engaging and short.

Again, keep your messaging short and to the point. Since you’ll likely deploy your animation on a social media platform, you need to assume that people will likely just scroll by and ignore it. Using color and imagery to engage your audience at the beginning of an animation will help ensure that you attract viewers’ attention.

Happy animating.

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